Blog

The new logo draws inspiration from the nature around the school site: a prominent tree in the playground, and the tree trunk in the form of a frog’s foot inspired by the active pond in the courtyard. The architectural practice, Haverstock, had already started working on the building design so we expanded on their work to produce an overall identity that would be consistent. This would then match across the exterior signage, wayfinding, building patterns, […]

Getting to the point Getting to the point was the main inspiration behind the new Vision Logistics logo. Logistics is all about getting from point A to point B and although logistics can sometimes be more complicated we wanted to express how easy Vision could make the process. It was for this reason that the word ‘logistics’ was removed from the logo and why the word vision always ends with a point. It was quickly […]

It was decided to use the domain fareham.social as it is short and easy to remember but in most cases within the identity it would be displayed and referenced as .social to simplify even further. The identity needed to look separated from of the college as to not look too corporate and the logo would need to be used on light and dark backgrounds. A limited colour palette was chosen to keep the identity strong […]

It was decided that early on in the design process that an update to the brand identity was also a good idea as that too was out-dated and there was no consistency. We opted to use Gill Sans with a dark green colour to try and evoke a feeling of tradition and trust within the brand. The typography remains consistent throughout the website with a dark grey used for the body copy, links using the […]

To meet the specifications set it was decided that although it shouldn’t appear ‘bubbly’ or inherently ‘rounded’, the shapes should give way to flow and curve. It was for this reason that there are barely any straight lines and hardly any sharp points in the letters. It was decided that the original letters, whilst fitting the criteria, needed to be bolder—these we re-drawn using the current design.